The Fabulous Life ... of Nigerian Celebrities

(I should pay royalties to E!)

I must start this post with a small tutorial. Nigerian celebrity-ship is nothing like what you're used to in the Western world. Celebrities abroad are defined by what they do - movies, TV, music, fashion/modelling (sometimes), etc. Celebrities in Nigeria are defined by who they know, what their last name is, where they party at, what kinda clothes they wear, how many times they've travelled out of the country, what kinda car they drive, etc. Celebrities in Nigeria may not be known by everyone, as long as the tabloids know them, we're straight.

Classic example: I was at a bridal shower last weekend, and we played a game called 'Celebrity Couples'. The idea was to write the names of as many celebrity couples as possible before the aloted time ran out. While we were scoring one another's responses, there was a heated debate about a certain Nigerian Celebrity couple. There was one other person (besides the person who listed them), who knew about the couple. When asked why they were celebrities, she responded - 'I see them in CityPeople*, all the time!' Gbam! (That's my new favorite exclamation. Lol).

I've been trying to figure out how it works, and I think I have a theory now. Say you attend a show in Lagos, a fashion show for example, where all the big names - Stella Damasus, Patrick Doyle, Genevieve Nnaji, Dare Art-Alade, etc - are present, you can be sure that paparazzi will be there. Unfortunately (or fortunately, depending on how important the Celebrity status is to you), you're looking supa dupa fly, and you get a few of your photos taken, when the photo is to be printed in his tabloid, the photo editor makes very good use of the '2° of seperation' phenomenon, finds out your life history and publishes it. He's also smart enough to put in juicy gist that'll make people want to find out more about you. You've become a celebrity, just like that!

Now, I don't have issues with people who like to be in the public eye, I'm just a little concerned about the kind of spending/lifestyle 'skills', that mark the celebrity territory. I understand that there are so many stupendously rich people in Nigeria, who can spending millions of dollars (yes, dollars), without blinking. I also know that there are those people who apparently live this fabulous life 'on credit'. I only have one question - WHY?!

Why's it important to spend so much money on the lace *aso-ebi for someone else's daughter's wedding? Why is it a taboo to 're-rock' outfits or jewelry or accessories (they weren't made to be disposable anyways)? Why, oh dear me, why is what other people think about your outfit important (except you need the Fashion Police of course)?

Sigh.

*City People is a popular Nigerian Tabloid
*Aso-ebi - literal meaning 'clothes/outfit of the family. Refers to outfit worn by friends and family of the celebrants at events - weddings, birthdays, burials, etc.